Mall of the Emirates and Kempinski ring in the festive season with the UAE’s largest charity cake sale
Head to Mall of the Emirates tomorrow (Friday, December 8) and you can help break a record, help those with special needs and get a delicious festive cake too!
The ‘Annual Stollen Charity Cake Sale’ at Mall of the Emirates, in partnership with Kempinski Hotel Mall of the Emirates is now in its 12th year. The festive family event takes place in the mall’s Central Galleria from 10am onwards, with the aim of selling a record amount of the festive German cake.All proceeds from the sale will go to Emirates Red Crescent, and will be used to provide essential support promoting humanitarian work on both domestic and international levels.CLICK HERE TO SEE THE SALE PREPARATIONS AT MALL OF THE EMIRATES
Under the leadership of Sudqi Naddaf, Executive Chef at Kempinski Hotel Mall of the Emirates, a team of 30 chefs will spend weeks preparing and baking around the clock to create the largest string of stollen made to-date. With the help of more than 50 volunteer team members, the Annual Stollen Charity Cake Sale is set to be a huge success.
By the day of the sale, they will have used more than 2,210 eggs, 600 kilograms of flour, 278 kilograms of raisins and 55 kilograms of marzipan to create this mouth-watering delicacy. Moreover, 120 kilograms of lemons and 131 kilograms of oranges will be zested, giving a burst of citrus flavour.
The sixty-centimetre-long stollen loaves can be bought whole for AED100 or just AED5 for a slice. Pre-sales start from today, December 7, at Aspen by Kempinski, the hotel’s lobby lounge.
Mohammad Abdullah Al Haj Al Zarouni, manager of Emirates Red Crescent said, “In this ‘Year of Giving’, we pledge continuous assistance and thank Mall of the Emirates and Kempinski Hotel Mall of the Emirates for their continuous support towards Emirates Red Crescent’s projects, particularly in the field of special needs. [Money raised] will be used to provide essential education and therapy, as well as assisting parents with annual fees. Through this charitable initiative, we can raise awareness about the condition and provide moral and monetary support to those with special needs.”
Hussain Moosa, Director for Mall of the Emirates at Majid Al Futtaim – Properties said, “Mall of the Emirates’ #bakeasmile campaign is a wonderful way to kick off the festive season with great moments, and for people to give back to the community.
“Each year we set a new challenge to raise more for charity than ever before, and in this ‘Year of Giving’ we hope to achieve a fundraising record to support the Emirates Red Crescent. We applaud the Emirates Red Crescent for their continuous efforts and look forward to gifting a healthy sum towards their humanitarian work.”
Slim Zaiane, General Manager of Kempinski Hotel Mall of the Emirates, said: “The annual Stollen Charity Cake Sale is a great way for us to mark the festive season, with special thanks going to Executive Chef Sudqi Naddaf and his amazing team for all the passion and energy they have put into making this event a success. Also thanks to our colleagues who will be volunteering to help sell a record amount of cake in support of the work done by Emirates Red Crescent on both domestic and international levels.
“While we may be coming towards the end of the Year of Giving, this past 12 months has been incredibly inspiring, and we are delighted that the annual Stollen Charity Cake Sale will also be the launchpad for #KempinskiKares, a new initiative created to support our continued efforts to do more for good causes in our local community.”